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MODELS OF HEALTH PROMOTION • 29 MODELS OF HEALTH PROMOTION Knowledge - attitude - behaviour (KAB) Much early health education was based on the view that all that was necessary was to give people knowledge as to what behaviour would give them the best chance of health. It was then hoped that this increase in knowledge would lead to a change in attitudes to the behaviour which in turn would lead to a change in behaviour. Governments often seem to have a touching belief in the efficacy of giving knowledge.
Healthism and the medicalisation of everyday life. International Journal of Health Services 10, 365-388. , Fyfe C. and Tannahill A. (1990). Health promotion models and values. Oxford: Oxford University Press. REFERENCES AND FURTHER READING • 37 Ewles L. and Simnett I. (1992). Promoting health: a practical guide. London: Scutari. , Tilford S. and Robinson Y. (1990). Health education: Effectiveness and efficiency. London: Chapman and Hall. CHAPTER3 The determinants of health GOAL To understand that the individual's health is strongly influenced by their environment and their lifestyle and that these factors produce marked inequalities of health.
As a schoolboy he sometimes sniffed glue with his friends. He has recently started to experiment with smoking opiates. He is strong and physically very fit. George is 25 and is having a wonderful time. He works in the city, has a good salary and lots of friends. He does not know it but he is HIV positive, having acquired the infection on a recent holiday overseas. Hilda is 70 and is a cheerful soul. Her activity is limited by her rheumatoid arthritis, which has caused considerable deformity in her hands and makes walking rather painful.